Privacy Policy

ANREX, SIA, operating as Lovely Riga ("we", "us", or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website lovelyriga.com or use our services. We comply with the General Data Protection Regulation (GDPR) and Latvian data protection laws.

The data controller responsible for your personal data is: ANREX, SIA Zebiekstes iela 3 - 114, Rīga, LV-1082, Latvija Email: info@lovelyriga.com

We collect information you provide directly: name, email address, phone number, country, pickup location, and any special requests when making a booking. We also collect payment information (processed securely by Stripe or PayPal — we do not store card details). Additionally, we automatically collect: IP address, browser type, device information, pages visited, and time spent on our website through cookies and similar technologies.

We process your personal data based on: Contract Performance (to fulfill your booking and provide services), Legitimate Interests (to improve our services, prevent fraud, and send relevant communications), Consent (for marketing communications — you can opt out anytime), and Legal Obligations (tax records, regulatory requirements).

We use your information to: process and confirm your bookings, provide door-to-door pickup services, send booking confirmations and important updates, respond to your inquiries and support requests, improve our website and services, send promotional offers (with your consent), and comply with legal obligations.

We may share your information with: Service Providers (guides, drivers, activity partners who need your information to deliver services), Payment Processors (Stripe, PayPal for secure payment processing), Marketing Platforms (for email communications, with your consent), and Legal Authorities (when required by law). We do not sell your personal information to third parties.

Your data may be transferred to and processed in countries outside the European Economic Area (EEA). When this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

We retain your personal data for as long as necessary to fulfill the purposes described in this policy. Booking records are kept for 7 years for tax and legal purposes. Marketing preferences are kept until you unsubscribe. Inactive accounts may be deleted after 3 years of no activity.

Under GDPR, you have the right to: Access your personal data, Rectify inaccurate information, Erase your data ("right to be forgotten"), Restrict processing in certain circumstances, Data portability (receive your data in a portable format), Object to processing based on legitimate interests, and Withdraw consent at any time. To exercise these rights, contact us at info@lovelyriga.com.

We use cookies and similar tracking technologies. Essential Cookies are required for website functionality. Analytics Cookies (Google Analytics) help us understand how visitors use our site. Marketing Cookies enable personalized advertising. You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

We implement appropriate technical and organizational measures to protect your personal data, including: encrypted connections (HTTPS), secure payment processing through certified providers, access controls and staff training, and regular security assessments. No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

Our services are not directed to individuals under 16. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately.

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically. Continued use of our services after changes constitutes acceptance of the updated policy.

For questions about this Privacy Policy or to exercise your data protection rights, contact us at: ANREX, SIA (Lovely Riga) Email: info@lovelyriga.com You also have the right to lodge a complaint with the Data State Inspectorate of Latvia (Datu valsts inspekcija) if you believe your data protection rights have been violated.